Is it possible for life to be both fulfilling and moral? How do we strike a balance between our obligations to others and living a pleasurable life?
In this conversation, Charlie and Neela Saldana, a fellow board member of The Life You Can Save, muse on how cultural differences, religion, identity, education, wealth, family upbringing, even travel all influence our moral principles. In order to impact someone’s philanthropic behavior, do we need “marketing” that understands and speaks to all the components of that person’s moral code?
At Wharton School of Business where Neela obtained her Ph.D, she became interested in consumer behavior and how it motivates people’s decisions, such as whether to donate or not to a non-profit. Neela currently leads the Yale Research Initiative on Innovation and Scale
We hope you’ll join us as we muse over these fascinating and crucial questions.
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